Graphic design is a work of creativity. It allows you to think and implement those creative techniques in your work to achieve greater results. Every colour and the visual element has its own impact on the perceiver. You must know the psychological impact of colours and elements (links below) to create effective graphic designs. There is no defined set of rules to apply to creative thinking. Every designer has its own sense of design and aesthetics he practices and masters to produce amazing and unique graphic designs.
While creating a great graphic design, designers struggle with the formation of an idea, appropriate choice of elements, colour combinations and creative proportions. Those who can overcome these challenges by understanding the use of design elements, colours and its psychological impact on people are the most successful in this industry.
Here are 5 tips you can implement in your design sense to create effective graphic designs-
1) Overall Presentation
Great compositions are those which put up information in a more simpler way without compromising the aesthetics of the design. One should be able to grasp what’s in the design and should feel comfortable while looking at the design. You must try not clutter the information, avoid using unnecessary words and elements. Keep your graphics as simple, minimal and elegant as possible. Have a look at the image a and b. Try to see the key points that make image b better than a.
See the difference between image a and image b. The left one looks too simple and boring while the image on the right is fluid and pleasant.
Image A – left, Image B – Right
The major difference you should notice-
- Image a looks too artless and tough for eyes. While the image b is clean and comfortable to eyes because of its light font colours.
- In image a, The black squares are too sharp and darker than required. It’s taking away the focus from the main content. While the squares on image b are round at edges and light colour including fonts, this ducks distraction.
- In the heading of the image a, phrase ‘….of the month’ is not necessary because the month is itself mentioned. This has been removed in image b.
2) Take Inspiration from others
Before starting any new design, it’s always helpful to look what others designers have done. for example, if I want to create a design to show a 3 step process, I use Google. I can search for ‘3 step process design’ or ‘3 step infographic’ etc. It always helps to get an idea and produce something different and more creative. Remember not to copy the designs of other designers.
Millions of designs are available on the internet, you can study them for inspiration. People with clever minds find it easy to steal designs and use in their own works, but wait for a second, anything that’s available on the internet doesn’t mean you can use it.
Every image on the internet falls under some ‘image licence’. You can only use images that are in the public domain or CC0 license (read more). If you want to use any other graphical element or design in your project, try to contact the owner of the content and ask for its price. You should never steal images because once you are caught up, you will have to pay a much bigger price.
3) Think out of the box
If you want to make your work unique then stop being a stereotype designer. If you are daring to implement your special sense of design in your project, make sure it should be better than regular designs. Every company has a logo but the logo of FedEx, IBM and MACDONALDS differ from others because it incorporates a unique and different design sense.
Example, The FedEx logo, designed in 1994 by Linden Leader & Landor Associates, at first appears simple and straightforward. However, if you look at the white space between the “E” and “x” you can see a right-facing arrow. This “hidden” arrow was intended to be a subliminal symbol for speed and precision.
4) Learn from nature
For me, nature is the best guide. The real colours, perfect proportions, amazing patterns and exquisite beauty. It’s highly beneficial for every enthusiastic designer to know the natural geometry like fractals, divine proportions, golden angle, etc. It will help you create vectors, illustrations and other graphics that require knowledge of design aesthetics. Study of natural light, shadows and highlights will help you bring a touch of realism in your designs.
5) Take feedbacks
Before releasing any graphic design you can ask your friends and family members to point out any imperfections in your design. Stay open to their views and try to improve it. Remember, it’s hard to satisfy your client unless you are satisfied with your design.