Colors affect us in numerous ways, both mentally and physically. Colour can be your most powerful design element if you learn to use it effectively. With colors, you can set a mood, attract attention, or make a statement. The color is an element of visual language that people process before they are consciously aware of it.
If you’re aiming for speedy recognition, use colors that are normally associated with an object or scene with a distinctive background.Remember that eyes are attracted to bright and high-contrast colours.
Research shows that lighter colors are associated with a more positive effect and darker colors with more negative.
Upon seeing an object that is colored differently, like a blue mango, it can cause mental discomfort to the viewer because our brain knows that mango is yellow or green in color.
Many aspects of color particularly saturation (color purity) and value (range of light to dark) are known to evoke emotions. But colors can also affect mood. Compared to emotion, mood refers to a longer-lasting, milder and generalised experience.
Warm and Cool Colors
Red and yellow are both primary colors, with orange falling in the middle.
Use of warm colors in your designs to reflect passion, happiness, enthusiasm, and energy.
Warm colors are all truly warm and aren’t created by combining a warm color with a cool color.
Warm colors appear closer to the observer.
Blue is the only primary color within the cool spectrum.
Cool colors give an impression of calm, and create a soothing impression.
Greens take on some of the attributes of yellow, and purple takes on some of the attributes of red.
Cool colors appear farther from the observer.
Understanding each color separately will help you to know about the properties and psychological effects of each color individually.